Drone for Real Estate

Why Invest in a Drone for Real Estate Photography

The world of real estate marketing has made a giant leap – drone photography is the newest real estate marketing weapon, and probably the best one too.

Drones photography provides unique insights and dynamism to any property marketing plan. It thus ensures that your online real estate listing doesn’t go unnoticed and attracts the attention of your potential buyers, leading to a faster sale.

What are the benefits of using a drone for real estate photography?

Sells Property Faster

Real estate listings with aerial shots were sold 68% faster compared to those with standard photos. (RISMedia, 2016)

When buyers see the property’s aerial views, it attracts their attention, and they are more likely to see it in person. It thus increases the probability of the home selling faster for a higher price.

Captures Scenic, Compelling Property Images, and Videos

Drones can capture quality footage from a high vantage point, which isn’t possible with traditional photography.

Sometimes, the weather may not allow the drone to capture a perfect shot. In such cases, you can enhance real estate drone photos using image enhancement services.

Highlights Property Features

Drones with a camera can effectively show important features of the property, including pools, backyards, garages, walking paths, and more.  The drone-captured real estate photos create a sense of awe and interest that you simply can’t get from traditional real estate photography.

Creates Remarkable Virtual Walkthroughs of the Property

It’s a common misconception that drones can only be used to film exterior footage. Drones are equally capable of capturing indoors as well. The final videos created using drones are so beautiful and interesting that they can be used for virtual tours.

Gives a Competitive Edge

The use of drone in real estate industry was 20.7% in 2015 (Business Insider, 2016). It has increased to 26% in 2016 (Statista, 2017).

It’s clear that your competition is using drone technology. 

If you want to gain an advantage over your competitors, invest in the latest technology.  Real estate drone photography acts as a differentiator in terms of innovation, quality, and focus.

Drone photography not only makes your listing look better than the regular ones, but it also helps to show you as a realtor who cares about the sales process and doesn’t mind investing in the latest technology to give potential buyers a better experience.

Generates New Business

Investing in a drone is an excellent way to impress both your buyers and your clients. When you use the latest technologies, you show your stakeholders that your company uses every opportunity to stay ahead of the competition.

Provides Solid ROI

Not very long ago, aerial footage was costly, making it more of a luxury. Realtors used expensive helicopters to capture aerial photos of the property. Drone technology is much affordable and easier to plan.

The COVID-19 pandemic has been a challenging time for residential and commercial real estate market, making it necessary for realtors to rely on technology to sustain their business. If you want to make a profit in real estate, you have to embrace technology; otherwise, you’ll be left behind in this brutal race. By using drone technology for real estate photos, you can make your property listing look different and incredibly professional.

Author Bio

Rahul Agarwal is the Co-founder & Chief Business Officer at Styldod, where he has taught a computer to do interior design! Styldod provides the most hassle-free & inexpensive virtual staging solutions for real estate agents so they can sell their listings faster, and for higher prices. Rahul was also a co-founder of Mebelkart (which is acquired by Ask Me). He’s your everyday IIT Kanpur nerd who pushes the boundaries with his innovative entrepreneurial stints and is also a sound startup investor & advisor. Rahul attributes his success as a professional to the discipline he has learned from his district hockey days, being a swimmer and a gym enthusiast.

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